Marketing / International Business Section

PROFESSOR

Prof. Dr. Mohd Farid Shamsudin

Doctor of Business Administration, OYA Graduate School of Business, Universiti Utara Malaysia
MBA, International Islamic University
Bachelor in Business Administration, Malaysia Multimedia University

Assoc. Dr. Mohd Farid Shamsudin lectures and researches in the areas of Marketing. He has 22 years working experience in banking and telecommunication industry. Prior joining UNIKL he was from Celcom Axiata Berhad as a Senior Product Manager. He acquired enormous industry experience especially related to consumer behavior, product development, relationship marketing and customer services. Currently he is the head of section for Marketing and responsible to oversee Bachelor in Business Administration (HONS) in Marketing and Bachelor in Business Administration (HONS) in International Business. Assoc. Dr. Mohd Farid Shamsudin also has more than 4 years teaching experience as a part time lecturer in various local universities for postgraduate studies. He is currently a supervisor for few PhD and Master Students and actively participates in writing and attending conferences. He graduated from Multimedia University for his Bachelor in Business Administration followed by MBA from International Islamic University, Malaysia and finally was awarded Doctor of Business Administration from Universiti Utara Malaysia. His interests’ areas of research are those related to consumer behavior, relationship marketing, advertising and branding. Among the subject specializes by Assoc. Dr. Mohd Farid Shamsudin are Principle of Marketing, Marketing Management, Strategic Marketing, Advertising And Promotion, Retail Management, Sales Management and Product Development.

SENIOR LECTURER

Dr. Mohd Faizun Mohamad Yazid

SENIOR LECTURER & CHARTERED MARKETER

Dr. Arman Ahmad

Chartered Marketer, The Chartered Institute of Marketing, United Kingdom
Fellow, The Chartered Institute of Marketing, United Kingdom
Chartered Member, The Chartered Institute of Logistics and Transport, Malaysia

Doctor of Business Administration (Marketing), Asia e University, Malaysia
Master of Management, International Islamic University, Malaysia
BBA (Hons) Marketing, Universiti Teknologi Mara, Malaysia
Professional Diploma in Digital Marketing, Chartered Institute of Marketing, UK
Diploma in International Trade, Kolej Agama Sultan Zainal Abidin, Malaysia
Foundation in Advertising (Global), Institute of Practitioner in Advertising, UK

Dr. Arman Ahmad is a Senior Lecturer at the Department of Marketing, Universiti Kuala Lumpur Business School, Malaysia. He holds Doctor of Business Administration in Marketing from Asia e University. He is a Chartered Marketer and Fellow of the Chartered Institute of Marketing United Kingdom and a Chartered Member of The Chartered Institute of Logistics and Transport, Malaysia. He is also a life member of The Institute of Marketing, Malaysia and the Malaysia Consumer and Family Economy Association (MACFEA). Additionally, He is also a member of various other professional bodies such as the Malaysian Institute of Management, the Malaysian Association for Professional Speakers, the Social Science & Humanities Research Association, the Association of Professional Researchers and Academicians, as well as the Malaysian Reserved Army under the Rejimen Askar Wataniah, Malaysia.

Dr. Arman is a marketing specialist with deep expertise in forensic marketing, consumerism, and behavioural marketing. With over 23 years of combined industry and academic experience, he has worked across sectors including education, marketing, freight forwarding, transportation, book publishing, and food services. His academic involvement spans all educational levels, from primary to postgraduate, reflecting his broad commitment to education and knowledge sharing. He also teaches and supervises both undergraduate and postgraduate students. As an active researcher, He has published most of his research works in highly reputable journals. He has also presented papers at various marketing, behavioural science, management science, tourism marketing, technology marketing and entrepreneurship conferences locally and internationally.

He is also the Editorial Member for various local and international journals such as the International Journal of Business Marketing and Communication (IJBMC), the Asian Journal of Management Entrepreneurship & Social Sciences (AJMESC), the Asia Pacific Journal of Business Economics and Technology (APJBET), the International Journal of Economics, Business, and Innovation Research (IJEBIR), the CITACONOMIA: Economic and Business Studies and the CITAKARYA: Jurnal Pengabdian Masyarakat, Jurnal Fiscal: Akuntansi dan Perpajakan, EFEKTIF Jurnal Ekonomi dan Bisnis, the Jurnal Inspektorat and the Interdisciplinary Journal of Economics and Social Behaviour.

In addition, Dr. Arman is an active reviewer for several SCOPUS indexed Journals such as Gadjah Mada International Journal of Business. Journal of Islamic Marketing (Emerald Publishing), Public Library of Science (PLOS) ONE, Journal of Open Innovation: Technology, Market, and Complexity as well as the Cogent Business & Management and Cogent Arts & Humanities together with other reputable international journals such as the International Journal of Muamalat, the Asian Journal of Management Entrepreneurship & Social Sciences, the International Journal of Business and Quality Research, the Science Journal of Business and Management, the Bisma: Journal of Business and Management, Journal of Economics, Management and Accounting, Journal of Consumer Sciences as well as the Social and Management Research Journal.

Apart from teaching, supervising and researching, Dr. Arman is also an active columnist in several travel and tourism magazines in Malaysia and his published writings specifically discuss nature protection, environmental sustainability, mountain climbing, travel and tourism as well as extreme sports activities. As a Certified Rescue Divers under the Professional Association of Diving Instructors (PADI) and a member of the Malaysian Climbers Club, National Geographic Society, Free Tree Society and the Worldwide Fund for Nature, he gets himself involved actively in extreme sports, nature conservation and environmental protection activities by joining various programs organized by Malaysia NGOs which specifically aim to protect nature, environment and wildlife.

SENIOR LECTURER

Dr. Muhamad Shahrin Hashim@Brahim

Doctor of Philosophy (Management), Universiti Kuala Lumpur Business School
Master of Law, Universiti Malaya 
Master of Business Administration, Universiti Teknologi MARA
Bachelor of Law, Universiti Malaya

BRIEF ABOUT YOURSELF 

My passion in life is to experience all the good things. Current research focuses on consumer culture and behaviour, digital marketing, social networks, digital branding via storytelling.

RESEARCH AREAS

1. Consumer Culture
2. Cultural semiotic research
3. Sustainable Community Development
4. Digital Brand Protection
5. Intellectual Property Law

SELECTED PUBLICATIONS

https://scholar.google.com/citations?user=Kd5m6c4AAAAJ&hl=en

PROFESSIONAL CERTIFICATION

1. Advocates & Solicitors, High Court of Malaya

SENIOR LECTURER

Dr. Khairul Shahida Shabi

SENIOR LECTURER

Dr. Siti Aisyah Esa

SENIOR LECTURER

Dr. Wan Amira Wan Ahmad

LECTURER

Rosniza Mohamad Noor

LECTURER

Farah Hida Sharin

LECTURER

Nor Azani Fadzil

LECTURER

Mior Saiful Azwan Mior Safian