Marketing / International Business Section

HEAD OF MARKETING/INTERNATIONAL BUSINESS SECTION AND LECTURER

Sarah Hazlinda Hazlan

HEAD OF MARKETING/INTERNATIONAL BUSINESS SECTION AND LECTURER

Sarah Hazlinda Hazlan

PhD in Management (2024 – Present) – UniKL Business School
Master of Business Administration (2023 – 2024) – UniKL Business School
Bachelor of Business Administration in Marketing (Honours) – UniKL Business School

Mrs. Sarah Hazlinda Hazlan is a Marketing Lecturer and Head of Section at Universiti Kuala Lumpur Business School (UniKL Business School) with over eight years of professional experience in digital marketing and social media management. She specializes in Social Media Marketing and optimization, marketing management, digital marketing, and customer relationship management (CRM), and is passionate about bridging academic knowledge with real-world industry practice. She holds a Master’s Degree in Business Administration (MBA) and is currently pursuing a PhD in Management. Her academic and research interests include customer retention, digital marketing strategies, and marketing ethics. In her leadership role, she oversees academic coordination, supports faculty development, and contributes to departmental and institutional initiatives. She is also actively involved in student supervision, academic advising, university events, and marketing initiatives, reflecting her commitment to academic excellence, leadership, and industry relevance.

RESEARCH AREAS
Social Media Marketing and Optimization
Digital Marketing
Customer Relationship Management
Marketing Strategies 
Branding and Influencer Marketing

PROFESSIONAL CERTIFICATION
Event Management – HRD Corp
Digital Marketing – Google

OTHER SKILLS AND EXPERTISE
SPSS and SmartPLS – Advanced
SAS – Beginner
Social Media Analytics – Advanced
Microsoft Office – Advanced
Outcome-Based Learning (OBE)
Student Academic Advisor
Internship Supervisor
E-Sport player & Advisor

 

Email:sarah.hazlinda@unikl.edu.my

MARKETING

PROFESSOR

Prof. Dr. Mohd Farid Shamsudin
SENIOR LECTURER

Dr. Mohd Faizun Mohamad Yazid
SENIOR LECTURER & CHARTERED MARKETER

Dr. Arman Ahmad
SENIOR LECTURER

Dr. Muhamad Shahrin Hashim@Brahim
SENIOR LECTURER

Dr. Khairul Shahida Shabi
SENIOR LECTURER

Dr. Siti Aisyah Esa
SENIOR LECTURER

Dr. Wan Amira Wan Ahmad
LECTURER

Rosniza Mohamad Noor
LECTURER

Farah Hida Sharin
LECTURER

Nor Azani Fadzil
LECTURER

Mior Saiful Azwan Mior Safian
LECTURER

Zuriyanti Md Zulkifli
SENIOR LECTURER

Nurhanan Syafiah Abdul Razak

PROFESSOR

Prof. Dr. Mohd Farid Shamsudin

Doctor of Business Administration, OYA Graduate School of Business, Universiti Utara Malaysia
MBA, International Islamic University
Bachelor in Business Administration, Malaysia Multimedia University

Assoc. Dr. Mohd Farid Shamsudin lectures and researches in the areas of Marketing. He has 22 years working experience in banking and telecommunication industry. Prior joining UNIKL he was from Celcom Axiata Berhad as a Senior Product Manager. He acquired enormous industry experience especially related to consumer behavior, product development, relationship marketing and customer services. Currently he is the head of section for Marketing and responsible to oversee Bachelor in Business Administration (HONS) in Marketing and Bachelor in Business Administration (HONS) in International Business. Assoc. Dr. Mohd Farid Shamsudin also has more than 4 years teaching experience as a part time lecturer in various local universities for postgraduate studies. He is currently a supervisor for few PhD and Master Students and actively participates in writing and attending conferences. He graduated from Multimedia University for his Bachelor in Business Administration followed by MBA from International Islamic University, Malaysia and finally was awarded Doctor of Business Administration from Universiti Utara Malaysia. His interests’ areas of research are those related to consumer behavior, relationship marketing, advertising and branding. Among the subject specializes by Assoc. Dr. Mohd Farid Shamsudin are Principle of Marketing, Marketing Management, Strategic Marketing, Advertising And Promotion, Retail Management, Sales Management and Product Development.

RESEARCH AREA
Consumer Behaviour and Customer Experience
Marketing Strategy, Branding, and Service Quality Management
Digital Marketing, Social Media, and Technology Adoption
Entrepreneurship, Innovation, and SME Performance
Higher Education, TVET, and Organisational Performance Studies

PROFESSIONAL CERTIFICATION
Certified Professional Marketer (CPM)
Institute of Marketing Malaysia (IMM)
Chartered Human Resource Officer (CHRO)
Chartered Institute of Professional Certification (CIPC)
Professional Certificate in Marketing Strategy and Management
Institute of Marketing Malaysia (IMM)
Professional Training Certifications in Digital Marketing, Branding, and Consumer Behaviour
Various professional bodies and industry-based training providers
Certified Trainer / Academic Facilitator (Professional & Postgraduate Level)
Recognised through extensive postgraduate teaching, DBA/PhD supervision, and executive training engagements

OTHER SKILLS AND EXPERTISE
Research & Methodological Expertise – Advanced quantitative data analysis using PLS-SEM (SmartPLS), SEM-AMOS, regression analysis, mediation, and moderation testing
Academic Leadership & Supervision – PhD, DBA, and Master’s supervision, including proposal defense, VIVA preparation, and examiner response management
Teaching & Learning Innovation – Online and blended learning design, including LMS, digital assessment, and proctoring systems
Digital, Technology & Analytics Skills – Technology Acceptance Model (TAM/Q-TAM) and digital adoption research expertise
Industry & Professional Practice – Strategic marketing and product management (telecommunications, service industries)
Policy, Governance & Institutional Expertise – Higher education policy analysis, TVET, and private higher education institutional research
Scholarly Communication & Publication – High-volume scholarly publishing (journals, books, chapters, proceedings)
Interdisciplinary & Conceptual Strengths – Integration of marketing, management, finance, entrepreneurship, education, and technology

Phone:03-2604 6500 (EXT 6629)

Email:mfarid@unikl.edu.my

SENIOR LECTURER

Dr. Mohd Faizun Mohamad Yazid

Phone:03-2604 6500 (EXT 6628)

Email:mfaizun@unikl.edu.my

SENIOR LECTURER & CHARTERED MARKETER

Dr. Arman Ahmad

Chartered Marketer, The Chartered Institute of Marketing, United Kingdom
Fellow, The Chartered Institute of Marketing, United Kingdom
Chartered Member, The Chartered Institute of Logistics and Transport, Malaysia

Doctor of Business Administration (Marketing), Asia e University, Malaysia
Master of Management, International Islamic University, Malaysia
BBA (Hons) Marketing, Universiti Teknologi Mara, Malaysia
Professional Diploma in Digital Marketing, Chartered Institute of Marketing, UK
Diploma in International Trade, Kolej Agama Sultan Zainal Abidin, Malaysia
Foundation in Advertising (Global), Institute of Practitioner in Advertising, UK

Dr. Arman Ahmad is a Senior Lecturer at the Department of Marketing, Universiti Kuala Lumpur Business School, Malaysia. He holds Doctor of Business Administration in Marketing from Asia e University. He is a Chartered Marketer and Fellow of the Chartered Institute of Marketing United Kingdom and a Chartered Member of The Chartered Institute of Logistics and Transport, Malaysia. He is also a life member of The Institute of Marketing, Malaysia and the Malaysia Consumer and Family Economy Association (MACFEA). Additionally, He is also a member of various other professional bodies such as the Malaysian Institute of Management, the Malaysian Association for Professional Speakers, the Social Science & Humanities Research Association, the Association of Professional Researchers and Academicians, as well as the Malaysian Reserved Army under the Rejimen Askar Wataniah, Malaysia.

Dr. Arman is a marketing specialist with deep expertise in forensic marketing, consumerism, and behavioural marketing. With over 23 years of combined industry and academic experience, he has worked across sectors including education, marketing, freight forwarding, transportation, book publishing, and food services. His academic involvement spans all educational levels, from primary to postgraduate, reflecting his broad commitment to education and knowledge sharing. He also teaches and supervises both undergraduate and postgraduate students. As an active researcher, He has published most of his research works in highly reputable journals. He has also presented papers at various marketing, behavioural science, management science, tourism marketing, technology marketing and entrepreneurship conferences locally and internationally.

He is also the Editorial Member for various local and international journals such as the International Journal of Business Marketing and Communication (IJBMC), the Asian Journal of Management Entrepreneurship & Social Sciences (AJMESC), the Asia Pacific Journal of Business Economics and Technology (APJBET), the International Journal of Economics, Business, and Innovation Research (IJEBIR), the CITACONOMIA: Economic and Business Studies and the CITAKARYA: Jurnal Pengabdian Masyarakat, Jurnal Fiscal: Akuntansi dan Perpajakan, EFEKTIF Jurnal Ekonomi dan Bisnis, the Jurnal Inspektorat and the Interdisciplinary Journal of Economics and Social Behaviour.

In addition, Dr. Arman is an active reviewer for several SCOPUS indexed Journals such as Gadjah Mada International Journal of Business. Journal of Islamic Marketing (Emerald Publishing), Public Library of Science (PLOS) ONE, Journal of Open Innovation: Technology, Market, and Complexity as well as the Cogent Business & Management and Cogent Arts & Humanities together with other reputable international journals such as the International Journal of Muamalat, the Asian Journal of Management Entrepreneurship & Social Sciences, the International Journal of Business and Quality Research, the Science Journal of Business and Management, the Bisma: Journal of Business and Management, Journal of Economics, Management and Accounting, Journal of Consumer Sciences as well as the Social and Management Research Journal.

Apart from teaching, supervising and researching, Dr. Arman is also an active columnist in several travel and tourism magazines in Malaysia and his published writings specifically discuss nature protection, environmental sustainability, mountain climbing, travel and tourism as well as extreme sports activities. As a Certified Rescue Divers under the Professional Association of Diving Instructors (PADI) and a member of the Malaysian Climbers Club, National Geographic Society, Free Tree Society and the Worldwide Fund for Nature, he gets himself involved actively in extreme sports, nature conservation and environmental protection activities by joining various programs organized by Malaysia NGOs which specifically aim to protect nature, environment and wildlife.

 

Phone:03-2604 6500 (EXT 6604)

Email:arman@unikl.edu.my

SENIOR LECTURER

Dr. Muhamad Shahrin Hashim@Brahim

Doctor of Philosophy (Management), Universiti Kuala Lumpur Business School
Master of Law, Universiti Malaya 
Master of Business Administration, Universiti Teknologi MARA
Bachelor of Law, Universiti Malaya

BRIEF ABOUT YOURSELF 

My passion in life is to experience all the good things. Current research focuses on consumer culture and behaviour, digital marketing, social networks, digital branding via storytelling.

RESEARCH AREAS

  1. Consumer Culture
  2. Cultural semiotic research
  3. Sustainable Community Development
  4. Digital Brand Protection
  5. Intellectual Property Law

SELECTED PUBLICATIONS

https://scholar.google.com/citations?user=Kd5m6c4AAAAJ&hl=en

PROFESSIONAL CERTIFICATION

  1. Advocates & Solicitors, High Court of Malaya

Phone:03-2604 6500 (EXT 6607)

Email:mshahrin@unikl.edu.my

SENIOR LECTURER

Dr. Khairul Shahida Shabi

 Doctor of Philosophy in Management (Business IT/ Marketing) – UNIKL
MSc in Information Management – UITM
BSc in Information System Management – UITM
Diploma in Information Management – UITM

Shahida is deeply passionate about empowering people through knowledge and clarity. Beyond academia, she is an advocate of minimalist living, mindset coaching, and personal growth, having initiated various social projects like Projekita Malaysia and contributed to My Shining Star Foundation. Her entrepreneurial spirit lives on in TheBloomist.My, a platform combining wellness, storytelling, and business sensibility. When she isn’t teaching or consulting, Shahida enjoys hiking, marathon events,music, and blogging as @thebareskinwriter—reflecting her philosophy: “Inspiring by Sharing.”

RESEARCH AREAS
E-commerce, Business IT and Sustainability (Prospect )

PROFESSIONAL CERTIFICATION
Business English Certificate Preliminary
Foundation Certificate in ITSM
Project Management Version 1.9 (EC- Council)

OTHER SKILLS AND EXPERTISE
Flowers arrangement
Candle making
Running

Phone:03-2604 6500 (Ext 6667)

Email:khairul.shahida@unikl.edu.my

SENIOR LECTURER

Dr. Siti Aisyah Esa

Doctor of Philosophy (Management), UNIKL
Master of Business Administration, UNIKL
Bachelor of Business Administration (Hons) Management and Entrepreneurship, UNIKL

As a Senior Lecturer and Internship Coordinator. Responsible for coordinating and monitoring students’ industrial training, liaising with industry partners and university supervisors, and ensuring that internship activities and assessments comply with university requirements

RESEARCH AREAS
Marketing Management

OTHER SKILLS AND EXPERTISE
SmartPLS
Outcome-Based Learning (OBE)

Phone:0326046673

Email:siti.aisyah@unikl.edu.my

SENIOR LECTURER

Dr. Wan Amira Wan Ahmad

Doctor of Philosophy (MANAGEMENT) 
Master’s in Business Administration (MBA) 
Bachelor’s in Business Administration –(Hons) Retail Management

RESEARCH AREAS
Marketing
Retail
Consumerism
 Management

CERTIFICATION
Professional Chartered Marketer (CMktr)
Award Body: The Chartered Institute of Marketing, UK

OTHER SKILLS AND EXPERTISE
Quantitative Research
Conference Management
Volunteering Management
 Advisor For Bis Broadcast Club
 Advisor For Bis Frisbee  Club

Phone:03-2604 6500 (Ext 6670)

Email:wanamira@unikl.edu.my

LECTURER

Rosniza Mohamad Noor

Master of Business Administration (MBA) – Universiti Teknologi MARA (UiTM)
Bachelor of Business Administration (Marketing) – Universiti Teknologi MARA (UiTM)
Diploma in Business Studies – Universiti Teknologi MARA (UiTM)

Rosniza Binti Mohamad Noor is a dynamic and dedicated Lecturer with approximately 5 years of experience in higher education, specialising in the Business and Management (Marketing) disciplines. She is currently serving at Universiti Kuala Lumpur Business School and has previously taught at Spectrum International University College and Innovative University College.

RESEARCH AREAS
Higher Education Marketing
Digital & Influencer Marketing
Personal Branding
Consumer Behavior

PROFESSIONAL CERTIFICATION
Apel C Workshop
Assessment Development
Aptitude Question Development

OTHER SKILLS AND EXPERTISE
OBE: Assessment Design, T&L, Learning Outcomes
Assessment for Students
SAS Economic Statistics & Data Mining
Canva Mastery & AI Tools
Body of Knowledge
Table 4 Design & Review Workshop
Assessment Design
Academic Leadership
Jadual Spesifikasi Ujian

Email: rosniza@unikl.edu.my

LECTURER

Farah Hida Sharin

Doctor of Philosophy (PhD) in Management – Universiti Kuala Lumpur (UniKL)
Master’s Degree, Business Administration (MBA) – Universiti Teknologi MARA (UiTM) 
Bachelor’s Degree, Business Administration (Hons.) Marketing – Universiti Teknologi MARA (UiTM)

Dr. Farah Hida Sharin is a researcher and senior lecturer in Universiti Kuala Lumpur with expertise in digitainability, and entrepreneurial marketing. She received her MBA and BBA from Universiti Teknologi MARA, and her PhD in Management from Universiti Kuala Lumpur. She held managerial positions in a variety of marketing and education-related portfolios in the public and private sectors before entering the teaching profession. She became a qualified trainer and a basic certified counsellor due to her passion in human development. Her current areas of interest in research are structural equation modelling (SEM) and business modelling with System Dynamics (SD).

RESEARCH AREAS
Entrepreneurial Marketing
Digitainability
Structural Equation Modelling
System Dynamics

PROFESSIONAL CERTIFICATION
Certified Training Professional (CTP) – Institute of Training and Development (ITD Group) 
Professional Certificate in Basic Counselling – Malaysia International Counselling Association (PERKAMA)

OTHER SKILLS AND EXPERTISE
Education Management                
Public and International Relations
Event Management
Training and Coaching
Counselling & Customer Services

 

Email:farah.hida@unikl.edu.my

LECTURER

Nor Azani Fadzil

Master of Business Administration (Marketing) – Universiti Teknologi MARA, Shah Alam
BBA (Hons.) Marketing – Universiti Teknologi MARA (UiTM), Perlis
Diploma in Business Studies – Universiti Teknologi MARA (UiTM), Johor Bharu

MBA graduate with proven experience as a Lecturer in Marketing at higher education institutions, including YPC International College and Universiti Selangor. With ten years of combined experience in higher education and corporate training, specializing in marketing and adult learning. Experienced as Head of Training & Marketing in the healthcare sector with measurable results in training strategy, international collaborations, and stakeholder engagement. Committed to fostering academic excellence, critical thinking, and the application of practical knowledge for students.

RESEARCH AREAS
Marketing Strategy
Consumer Behaviour
Brand Loyalty
Customer Satisfaction
Stakeholder Marketing
Relationship Marketing
Training and Learning
Internal Marketing
Corporate Social Responsibility (CSR)
Environmental, Social, and Governance (ESG)
Brand Trust

PROFESSIONAL CERTIFICATION
Recruitment & Onboarding Techniques 
Mental Fitness: Your Edge in a High-Performance Workplace
AI productivity mastery: Microsoft Copilot

OTHER SKILLS AND EXPERTISE
MQA Compliance
Exam Coordination
Student Advisor
Curriculum Development

Email:nor.azani@unikl.edu.my

LECTURER

Mior Saiful Azwan Mior Safian

Master of Business Administration (MBA) – Universiti Kuala Lumpur
Bachelor of Business Administration – Universiti Tun Abdul Razak
Diploma in Business Studies – Universiti Teknologi MARA (UiTM)

Mior Saiful Azwan Bin Mior Safian is a dynamic and dedicated Lecturer with more than ten years of experience in higher education, specialising in business and management disciplines. He is currently serving at Universiti Kuala Lumpur Business School and has previously taught at IJN College and CQ-Tec College.

RESEARCH AREAS
Marketing Strategy
Consumer Behaviour
Digital Marketing and Social Media Marketing
Brand Loyalty and Customer Satisfaction
Entrepreneurship and Small Business Management
Business Education and Higher Education Pedagogy

PROFESSIONAL CERTIFICATION
ChatGPT Malaysia – AI Learning Series
Certificate in Islamic Business Management (IIIT & IIUM)
Mereka AI Series (Generative AI, Responsible AI, Copilot, AI Basics)

OTHER SKILLS AND EXPERTISE
Outcome-Based Education (OBE) & MQA Compliance
Assessment Design and Subject Leadership
Internship Supervision
Curriculum Mapping & Programme Articulation
Entrepreneurship & Small Business Management

Email:MIOR SAIFUL AZWAN BIN MIOR SAFIAN

LECTURER

Zuriyanti Md Zulkifli

Email:zuriyanti@unikl.edu.my

SENIOR LECTURER

Nurhanan Syafiah Abdul Razak

Email:nurhanan@unikl.edu.my

INTERNATIONAL BUSINESS

HEAD OF POSTGRADUATE SECTION AND ASSOCIATE PROFESSOR

Assoc. Prof. Dr. Affendy Abu Hassim
SENIOR LECTURER

Dr. Nasution Ismail
PROGRAM COORDINATOR (POSTGRADUATE RESEARCH) AND SENIOR LECTURER

Dr. Razim Sadiran
SENIOR LECTURER

Dr. Sapowan Sanusi
LECTURER

Ain Armira Faliyana Rosli
LECTURER

Nurelya Shafika Mohd Sam
LECTURER

Hairunajiha Roslan
LECTURER

Noorbaitee Razueka Ahmad Ishak
LECTURER

Nur Iffah Adila Mat Jib
LECTURER

Nurmunirah Azami
PROGRAM COORDINATOR (MBA) AND LECTURER

Muhammad Rizal Roslee
LECTURER

Mohamad Shyafiq Ezzat Yahya

HEAD OF POSTGRADUATE SECTION AND ASSOCIATE PROFESSOR

Assoc. Prof. Dr. Affendy Abu Hassim

Doctor of Business Administration (DBA) Universiti Utara Malaysia
Master of Business Administration (MBA) University of Southern Queensland (Aust)
Bachelor Arts (Hons) of Business Administration University of Bolton UK

An Associate Professor and technopreneur with over 30 years of industrial experience, I possess a wealth of expertise in Global Business Management, Information Technology, and Data Analytics. Combining my academic background with entrepreneurial skills, I have successfully leveraged technology and innovation to drive business growth and create value. In addition to my role as a Senior Academician, I have also founded and led multiple successful tech startups. Through these ventures, I have applied my knowledge and experience to develop cutting-edge solutions that address critical business challenges. By integrating advanced analytics techniques, artificial intelligence, and machine learning algorithms, I have enabled organizations to extract valuable insights from their data and make data-driven decisions.

As a Certified Business Coach, I have successfully mentored over 50 students in Marketing Research and Strategy, Business Transformation, and Product Innovation, achieving a 90% success rate. I possess a strong record of managing and delivering successful projects, driving a 20% increase in profitability for start-up businesses through effective business planning and marketing strategies. My talent development strategies have transformed organizations through the delivery of 50+ HR training sessions, resulting in a 20% improvement in employee engagement and a 15% increase in productivity.

RESEARCH AREAS
International Business Analytics
Global Entrepreneurship
International Market Research
Global Innovation Management
Global Strategic Planning & Sustainability
International Business Risk Management

PROFESSIONAL CERTIFICATION
A Certified Business Coach – University Malaya
Global Trends for Business and Society – The Wharton School
International Business Operations – University of Colorado Boulder
Design Thinking and Global Startup – KAIST
International Leadership and Organizational Behavior – Università Bocconi
Leaders of Learning – Harvard University
Certified Peer Reviewer – Elsevier
Certified Microsoft Innovative Educator – Microsoft
Data Science: Machine Learning – HarvardX
Customer Analytics – The Wharton School
Information Systems Specialization – University of Minnesota
Executive Data Science – Johns Hopkins University
Digital Marketing Certification – Google, Open University UK & IAB
Microsoft Advertising Certified Professional – Microsoft
Certified Advanced Google Analytics – Google
Visual Business Analytics Professional Certificate – SAS

OTHER SKILLS AND EXPERTISE
BUSINESS ANALYSIS: VENSIM®PLE+ [ Monte Carlo Simulations, Causal Loop Design (CLD) & Stock Flow Diagram (SFD) ]
IBM® SPSS Statistics® [ Data Exploration, Multivariate Analysis & Hypotheses testing ]
IBM® SEM AMOS® [ Structural Equation Modelling & Confirmatory Factor Analysis ]
CLOUD BI and Data Visualization [ Managed MySQL database service & Machine Learning builds, deploys, and manages predictive analytics. ]

Phone:03-2604 6500 (Ext 6675)

Email:affendy.hassim@unikl.edu.my

SENIOR LECTURER

Dr. Nasution Ismail

PhD in Management, Universiti Kuala Lumpur
Master in Business Administration (MBA), Management & Science University
Advanced Diploma in Business Administration (ADBA), Institute of Advanced Higher Learning/Systematic-Oxford University

An innovative professional, proven business leader, and marketer with strong business acumen, possessing extensive expertise in strategic planning, business process development, and relationship management. Skilled in consultative and analytical planning to create sustainable business value while fostering strong stakeholder partnerships. Currently serving as a lecturing staff member and Program Coordinator for the International Business Unit of the International Business and Marketing Section at Universiti Kuala Lumpur (UniKL), with over eight years of combined full-time and part-time teaching experience.

RESEARCH AREAS
Leaderships
Entrepreneurships
Consumer Behaviour
Strategic Marketing

OTHER SKILLS AND EXPERTISE
Experienced in the full business cycle, including marketing, sales support, product development and management, business development, pre-sales, and project delivery.
Telecommunication specialist with over 25 years of experience in marketing, sales, and operations, specializing in enterprise solutions across satellite, GSM (2G/3G/LTE), and terrestrial network technologies.
Product specialist in mobile and wireless enterprise solutions, including Machine-to-Machine (M2M), Internet of Things (IoT), enterprise messaging, and industry-specific applications and services.

 

Phone:03-2604 6500 (Ext 6674)

Email:nasution.ismail@unikl.edu.my

PROGRAM COORDINATOR (POSTGRADUATE RESEARCH) AND SENIOR LECTURER

Dr. Razim Sadiran

Doctor of Philosophy (PhD) in Management – Universiti Kuala Lumpur Business School, Malaysia
Master of Business Administration (MBA) – University of the West of England, Bristol, UK
Bachelor of Science in Business Administration (Marketing & Economics) – Drexel University, Philadelphia, USA
American Associate Degree Program in Management – MARA Community College, Kuantan, Malaysia

Senior Lecturer in International Business with over 20 years of combined academic, industry and institutional leadership experience across higher education, multinational corporations and government-linked organizations. Expertise in international management, marketing, strategic transformation and academic governance with extensive experience in program rationalization and performance management within a multi-campus university environment. Skilled in translating industry insights into teaching and curriculum delivery; and in driving evidence-based institutional transformation and sustainability initiatives.

RESEARCH AREAS
International Business Strategy
Global & ASEAN Market Entry
Institutional Transformation, Academic Program Rationalisation & Governance
Higher Education Policy & Sustainability
Industry–Academia Collaboration

PROFESSIONAL CERTIFICATION
Project Management Professional (PMP) –  [ PEOPLElogy, Dec 2025 ]
Strategic Business Development Techniques Blueprint – [ Alison, August 2025 SWOT, Porter’s Five Forces, Scenario Planning, BPR, Kaizen and Six Sigma to drive strategy, market analysis, partnership and sustainable growth. ]
Enterprise Resource Planning and Management – [ Alison, July 2025 ERP systems, project management, supply chain integration and change management to enhanced efficiency and performance. ]
Quality Control Circles (QCC), 7 Steps Problem Solving – [ UMW Toyota, June 2006 Structured problem-solving, continuous improvement, and operational excellence using Toyota’s Kaizen methodology. ]

OTHER SKILLS AND EXPERTISE
Analytics & Reporting: Advanced Excel
Academic & Productivity Tools: Microsoft Word, PowerPoint, Outlook
Collaboration Platforms: Microsoft Teams, SharePoint, uCIDS
Enterprise Systems Exposure: ERP and institutional data integration projects

Email:razim@unikl.edu.my

SENIOR LECTURER

Dr. Sapowan Sanusi

Ph.D. in Management
Doctor of Business Administration 
Master of Business Administration (Management)
Bachelor of Business Administration (Entrepreneurship & Marketing)

Dr. Sapowan Sanusi is a dedicated and versatile professional with over two decades of experience in various fields, including education, business management, and marketing. His extensive expertise has made him a respected lecturer, motivator, and speaker, contributing to the academic and personal development of countless students. Dr. Sapowan’s passion for teaching and his unique ability to integrate innovative market strategies have set him apart in the field of education. His exceptional interpersonal skills, leadership qualities, and analytical prowess have driven his career’s success. He is known for his outstanding ability to forecast sales, analyse profit margins, and effectively manage inventory and staff.

Dr. Sapowan Sanusi is a dedicated and experienced educator with a diverse background in business, management, and marketing. As a lecturer, he has a strong foundation in education and has served as a facilitator, tutor, and motivator. His passion for education is complemented by his expertise in marketing, business conceptualization, and sales forecasting. Dr. Sapowan possesses exceptional interpersonal communication skills, leadership charisma, and organizational abilities, which he brings to his roles as a lecturer and speaker.

RESEARCH AREAS
Lecturer in management, marketing, and business-related subjects, including Organizational Behaviour, Principles of Management, Fundamentals of Management, and Marketing Management.
Experienced in business planning, market segmentation, and business development.
Skilled in sales forecasting, profit margin analysis, inventory management, and staff supervision.
Strong interpersonal, leadership, analytical, and organizational skills.
Areas of expertise include Management, Marketing, Entrepreneurship, Small and Medium Enterprises (SMEs), International Business, E-Commerce, Human Resource Management, and Business Communication.

PROFESSIONAL CERTIFICATION
Lecturer in Management, Marketing, and Business-related subjects
Organizational Behaviour
Marketing Management
Business Development
Market Segmentation Strategy
Sales Forecasting and Profit Margin Analysis
Inventory and Staff Management
Leadership and Organizational Skills
Entrepreneurship and Small & Medium Enterprises (SMEs)
International Business and E-Commerce

OTHER SKILLS AND EXPERTISE
Assistant Coach, Rugby Team, Under 15, District Level.
Player Football, Rugby and Volleyball, State and District Level.
Trainer for Basic SPSS and AMOS for Research (Quantitative Method).
Academic Advisor for the School of Business, ICMS University College (2024-2026).
Researcher, Department of Skills Development, Malaysia, Researcher for
Occupational Framework (2024) – Market Research & Advertising.
Reviewer, International Journal of Management, Accounting, Governance and
Education (IMAGE), (2024-2025)

Email:sapowan@unikl.edu.my

LECTURER

Ain Armira Faliyana Rosli

Master of Management (By Research) – UniKL Business School
Bachelor of Business Administration (Hons) International Business – UniKL Business School

A dedicated Lecturer and Programme Coordinator for the International Business Section at Universiti Kuala Lumpur (UniKL), with more than 6 years of combined teaching experience as a full-time and part-time academic. Experienced in curriculum development, academic administration, programme coordination, internship supervision, and student advising. Actively involved in student development, institutional engagement, and community-based academic initiatives, with a strong interest in international business, marketing, and customer loyalty.

RESEARCH AREAS
International Business
International Marketing
International Management
Brand Loyalty, Customer Satisfaction, and Consumer Behaviour

PROFESSIONAL CERTIFICATION
Certificate Examination in Investment-Linked Life Insurance Ref: CILEKLC3008190032
Pre-Contract Examination for Insurance Agent Certificate Ref: PCAKLC2908190041
Takaful Basic Examination (Part A & C) Ref: 202001442
Takaful Basic Examination (Part B) Ref: 202123533

OTHER SKILLS AND EXPERTISE
Outcome-Based Learning (OBE)
Curriculum Mapping & Programme Articulation
Programme coordination and academic administration
Student academic advising and internship supervision
Event coordination and student activities facilitation
Digital tools for teaching and learning (Microsoft Office, Google Workspace, Canva)

Email:ain.armira@t.unikl.edu.my

LECTURER

Nurelya Shafika Mohd Sam

Master of Management (By Research) – UniKL Business School
Bachelor of Business Administration (Hons) International Business – UniKL Business School

Nurelya Shafika binti Mohd Sam is a Lecturer in the Marketing and International Business Section at Universiti Kuala Lumpur (UniKL), with over six years of combined teaching experience at foundation and degree levels. She holds a Master of Management (by Research) from Universiti Kuala Lumpur Business School and a Bachelor of Business Administration (Hons) in International Business from the same institution. Her experience includes lesson planning, curriculum delivery, student assessment, and academic administration. She is also actively involved in student supervision, campus engagement, and community outreach programmes. Currently, she teaches marketing and international business courses for undergraduate students.

RESEARCH AREAS
International Business Studies
International Marketing
Service Quality
Brand Image
Customer Satisfaction
Customer Loyalty
Digital Service Environments

OTHER SKILLS AND EXPERTISE
Outcome Based Learning (OBE)
Curriculum Mapping & Programme Articulation
Student academic advising and internship supervision
Use of digital tools to support teaching and learning

 

Email:nurelya.shafika@unikl.edu.my

LECTURER

Hairunajiha Roslan

Doctor of Philosophy PhD in (Management), UniKL Business School – Ongoing 
Master of Business Administration, UniKL Business School
Bachelor of Business Administration (Management Information Systems), University Malaysia of Computer Science & Engineering( (UNIMY)
Diploma in Information Systems (Business Computing), University Malaysia of Computer Science & Engineering (UNIMY)

A business and management professional with experience in marketing, administration, and academic teaching. Actively involved in CSR and volunteer initiatives with interests in extreme activities. Currently a full-time lecturer in the International Business section at Universiti Kuala Lumpur (UniKL) Business School, having previously served as a part-time lecturer at UniKL Business School. This lecturing role marks the first professional appointment following continuous academic progression from diploma to PhD. Actively engaged in journal publications and book development in the area of system dynamics.

RESEARCH AREAS
Marketing Management
Service Quality
Performance Management
ESG and Sustainability
Organizational Management

PROFESSIONAL CERTIFICATION
Cisco Networking Academy (NetAcad)
AutoCAD Training

OTHER SKILLS AND EXPERTISE
Digital Marketing
Academic Teaching
Event Coordination
Administrative Management
 Financial Reporting
SPSS & SmartPLS
Google Analytics
Facebook Ads

Email:hairunajiha@unikl.edu.my

LECTURER

Noorbaitee Razueka Ahmad Ishak

Doctor of Philosophy (PhD) in Education (In Progress) – Universiti MalayaMaster of Management – Universiti Malaya
Bachelor of International Business Management (Hons.) – Universiti Utara Malaysia
Post-Graduate Diploma in Education – UNITARAn academic and former maritime professional with over 13 years of teaching

experience and 5 years of international seafaring experience with MISC Berhad. Currently serving as a Full-Time Lecturer at UniKL Business School and pursuing a PhD in Education at Universiti Malaya. Possesses demonstrated expertise in curriculum design and development, OBE-aligned teaching and assessment at diploma and undergraduate levels, and scholarly engagement within multicultural and transnational learning environments. Professionally certified by the Ministry of Education Malaysia (Teaching Permit, 2022) and Department of Islamic Development Malaysia JAKIM (Professional Halal Executive and Internal Halal Auditor Certifications, 2022), with formal maritime administrative and shipboard training from Akademi Laut Malaysia (ALAM). Committed to contributing to research-informed teaching, institutional excellence, and internationally oriented academic environments that emphasise innovation, cross-cultural competence, and quality assurance.

RESEARCH AREAS
Supply Chain Management, Logistics, and Maritime
International Business and Cross-Cultural Management
Business Education and Outcome-Based Education (OBE)
Halal Management, Innovation, and Business Ethics

PROFESSIONAL CERTIFICATION
Teaching Permit – Ministry of Education Malaysia (2022) | Ref: PM/IPTS/2022/11/3975
Professional Halal Executive Certificate, JAKIM (2022) | Ref: JAKIM.HPB/SPLH/HE.2022-018-886
Professional Internal Halal Auditor Certificate, JAKIM (2022) | Ref: JAKIM.HPB/SPLH/IHA.2022-018-302
Ship Administrative Certificate, Akademi Laut Malaysia (ALAM)

OTHER SKILLS AND EXPERTISE
Sports Advisory and Athlete Leadership (Petanque)
Academic Module Writing and Creative Writing
Qualitative Research Methods
MARA Innovation Training and Facilitation
Certified Halal Executive and Internal Halal Auditor
Digital and Blended Learning (Microsoft Teams, Google Classroom, Zoom, Padlet)

Email:noorbaitee@unikl.edu.my

LECTURER

Nur Iffah Adila Mat Jib

Master of Human Resource Management (MHRM) – Universiti Utara Malaysia
Bachelor of Business (Hons.) International Business – Universiti Malaysia
Postgraduate Diploma in Education – Open University Malaysia
Matriculation Programme in Accounting – Kedah Matriculation College

Specializes in organizational behaviour, human resources management, and international business. Key focus areas include strategic HR practices, cross-cultural organizational dynamics, and global business strategies. Research interests centre on related themes, such as employee engagement, talent management in multinational contexts, and behavioural impacts on international trade. Committed to creating interactive teaching materials to foster student success in dynamic business environments.

RESEARCH AREAS
Organizational behaviour
Human resource management
International Business
Consumer behaviour
Purchase intention
Buying behaviour
Work engagement

PROFESSIONAL CERTIFICATION
eUsahawan Train the Trainer by MDEC (MALAYSIAN DIGITAL ECONOMY CORPORATION
Training Of Trainer Digital Commerce (Level 1)
Training Of Trainer Ecommerce (Level 2)
Training of Trainers Cross Border Commerce (Level 3)

OTHER SKILLS AND EXPERTISE
Internship supervision
Exam coordination
MQA Compliance 
Curriculum development  

 

Email:nuriffah@unikl.edu.my

LECTURER

Nurmunirah Azami

Doctor of Philosophy (PhD) in Management – Universiti Teknologi Malaysia (UTM) – Ongoing

Master of Business Administration (MBA) – Universiti Teknologi MARA (UiTM), Shah Alam 

Bachelor of Business Administration (Hons) – International Business – Universiti Teknologi MARA (UiTM), Sarawak

Nurmunirah Binti Azami is an experienced business lecturer with more than six years of teaching practice in Malaysian higher education institutions. Her academic background and teaching portfolio cover international business, marketing, entrepreneurship, and management-related subjects at diploma and undergraduate levels. She is currently pursuing a PhD in Management at Universiti Teknologi Malaysia, where her research examines technology commercialization capabilities within non-profit Technology Transfer Offices.

Her professional engagement extends beyond teaching to include curriculum development, outcome-based education (OBE) implementation, student assessment, and participation in academic quality assurance and accreditation processes. She is actively involved in scholarly research, with publications in peer-reviewed journals and presentations at international conferences. Her academic interests and professional practice reflect a strong commitment to research-informed teaching, continuous improvement in higher education, and the development of industry-relevant and innovation-oriented graduates.

RESEARCH AREAS
Technology Commercialization in Non-Profit Organizations
Innovation Strategy, Market Orientation, and Strategic Alliances
International Business and Marketing
Entrepreneurship and SME Management
Digital Technology Adoption and Consumer Behaviour
Leadership, Employee Performance, and Workplace Productivity
Education, Learning Motivation, and Academic Performance

PROFESSIONAL CERTIFICATION
TRAIN-THE-TRAINER

OTHER SKILLS AND EXPERTISE
Curriculum Design and CLO–PLO Mapping
Research Supervision and Academic Writing
NVivo Qualitative Data Analysis
Quantitative Analysis (SPSS / SmartPLS – applied level)

Email:nurmunirah@unikl.edu.my

PROGRAM COORDINATOR (MBA) AND LECTURER

Muhammad Rizal Roslee

Master’s in Business Administration
Bachelor of Business Administration (Hons.) International Business
Diploma in Investment Analysis

An academic professional with industry experience, holding an MBA and currently pursuing a PhD in Business Management. Currently a full-time lecturer in the International Business section at Universiti Kuala Lumpur (UniKL) Business School. Specializes in International Marketing and Management education, integrates creative visual learning using Canva, actively contributes to academic publications.

RESEARCH AREAS
International Marketing
Consumer Behaviour

OTHER SKILLS AND EXPERTISE
Canva Pro
Video Editing (CapCut & Microsoft Clipchamp)
IBM SmartPLS

Email:rizal.roslee@unikl.edu.my

LECTURER

Mohamad Shyafiq Ezzat Yahya

Master of Business (International Business), 2018 – 2023, Universiti Malaysia Sabah (UMS), Sabah.
Bachelor of Business with Honors (International Business), 2014 – 2017, Universiti Malaysia Sabah (UMS), Sabah.
Tingkatan 6, 2012-2014, Sekolah Menengah Kebangsaan Pitas, Pitas Sabah.
Sijil Pelajaran Malaysia, 2011, Sekolah Menengah Kebangsaan Pitas 2, Pitas Sabah.

Specializes in International Business, Human Resources Management Organizational Behavioral, International Marketing and Cross-Culture Management. Research interests centre on related themes, such as international human resources, transportation and logistics, and palm oil plantation. Motivated to finish work faster when I see the clear road, able to do multi-tasking jobs and adept well in team.

RESEARCH AREAS
Organizational behaviour, Human resource management, International Business, Transportation and Network, Foreign Workers, Cross-Culture Management and Palm Oil Plantation.

PROFESSIONAL CERTIFICATION
Kursus Bahasa Mandarin HAN Tahap Pertengahan 2025 13th September- 22nd November 2025.
MS PowerPoint Intermediate & Advance Level 24th-25th September 2025.
Machine Learning Using SAS® Viya 19th-21st June 2025.
SIUC Academic – Training on Bok 3rd January 2025.
APEL.C Workshop – Assessment Development and Evaluation 22th November 2024.

OTHER SKILLS AND EXPERTISE
Outcome-Based Education (OBE) 
Assessment Design and Subject Leadership
Internship Supervision
Curriculum Mapping & Programme Articulation

Email:shyafiq.ezzat@unikl.edu.my