
HEAD OF SECTION, MARKETING / INTERNATIONAL BUSINESS AND SENIOR LECTURER
Dr. Wan Amira Wan Ahmad
Phone:03-2604 6500 (Ext 6670)
Email:wanamira@unikl.edu.my

MARKETING & INTERNATIONAL BUSINESS AND ASSOCIATE PROFESSOR
Assoc. Prof. Dr. Baharudin Kadir
PhD in Marketing, University of Bradford, UK
MBA (Marketing), Cleveland State University, USA
Bachelor of Science in Geology, University of Minnesota, USA
Dr Baharudin has more than twenty five years of working experience in both industry and academia. He obtained his BS (Geology) degree in 1985 from the University of Minnesota, US, MBA (Marketing) in 1987 from the Cleveland State University, US and PhD (Marketing) in 1997 from the University of Bradford, UK.
He has taught, conducted research and engaged in consulting works in the areas of marketing, international business, new business development, marketing research and entrepreneurship at universities in Malaysia, Saudi Arabia, UAE and Bahrain. He has worked for a number of multinational companies such as IBM, Exxon and PETRONAS before pursuing his doctoral degree.
Phone:03-2604 6500 (EXT 6606)
Email:baharudin@unikl.edu.my

SENIOR LECTURER
Dr. Alisa Ibrahim
PhD in Strategy and International Business, University of Warwick, United Kingdom
Master of Business Administration, Universiti Teknologi MARA
BBA (H) International Business, Universiti Teknologi MARA
Diploma in Business Studies, Universiti Teknologi MARA
Phone:03-2604 6500 (EXT 6602)
Email:Alisa@unikl.edu.my

LECTURER
Mohd Hisham Hashim
MBA, Western Illinois University, USA
Bachelor of Science In Business Administration (Finance), Central Michigan University, USA
Phone:03-2604 6500 (EXT 6631)
Email:mhisham@unikl.edu.my

COORDINATOR (INTERNSHIP & ISEM) AND LECTURER
Arman Ahmad
MCIM (United Kingdom), CMILT (Malaysia), LMIMM (Malaysia),
Master of Management, International Islamic University, Malaysia
Bachelor of Business Administration (Hons) Marketing, Universiti Teknologi Mara, Malaysia
Diploma in International Trade (Kolej Agama Sultan Zainal Abidin), Malaysia
Certificate in Islamic Revealed Knowledge, International Islamic University, Malaysia
Arman Hj Ahmad is a Coordinator and lecturer at Department of Marketing and International Business, Universiti Kuala Lumpur Business School. His specialization and Doctoral studies area is in pure marketing specifically in consumer psychology and behavioral marketing. Most of his publications are in the area of marketing and behavioral science specifically in consumer psychology, behavioral marketing, tourism marketing, digital marketing, entrepreneurial marketing and Islamic marketing. He is a member for various professional bodies such as Malaysian Institute of Management, Institute of Marketing Malaysia, Malaysian Association for Professional Speakers, Professional Association of Diving Instructors, Social Science & Humanities Research Association, National Geographic Society Malaysian Chapter, and World Wide Fund for Nature Malaysian Chapter as well as the Rejimen Askar Wataniah. He has 18 years of working experience including industrial experience in freight forwarding and transportation industries, book publication industries as well as food service industry and academic experience ranging from primary school until postgraduate level. As an active researcher, He has published many of his research works in highly reputable journals and publications. He has also presented papers at many marketing, behavioral science, management science, tourism marketing and entrepreneurship conferences locally and internationally. He teaches and supervises both undergraduate and postgraduate studies. Apart from teaching, he is also an active columnist in several travel magazines in Malaysia and his writings specifically discussed about nature protection, mountain climbing, travels as well as extreme sports activities. He gets himself involve in nature conservation and environmental protection activities by joining various programs organized by WWF, National Geographic Society as well as various NGOs which specifically aim to protect natures and wildlife.
- RESEARCH AREAS
- SELECTED PUBLICATIONS
- PROFESSIONAL CERTIFICATION
- OTHER SKILLS AND EXPERTISE
- Marketing
- Behavioral Science
- Consumer Behavior
- Consumer psychology
- Behavioral marketing
- Tourism marketing
- Digital marketing
- Entrepreneurial marketing
- Islamic marketing
- Zainuddin Arman, & Norzaidi, (2009). Determining world class university from the evaluation of service quality and students satisfaction level: An empirical study in Malaysia. International Journal of Scientific Research in Education. 2. 59-66.
- Arman, Mohamad Asmizi, Mohd. Farid & Baharudin (2016). The Role of Corporate Social Responsibility In The Corporate Brand Building. Journal of Postgraduate Current Business Research. Volume 1, Issue 2, (November 2016) PP 15-26. ISSN (Online): 2504-8449.
- Arman, Yunaiha, Mohd. Farid & Baharudin (2016). Review of Customer Adoption On Mobile Payment. Journal of Postgraduate Current Business Research. Volume 1, Issue 2, (November 2016) PP 08-14. ISSN (Online): 2504-8449.
- Arman, M. Syafiq, Mohd. Farid & Baharudin (2016). The Effect Of Pricing, Market Access And Customer Relationship Management Toward Social Media And Entrepreneurship (SMEs) Growth. Journal of Postgraduate Current Business Research. Volume 1, Issue 2, (November 2016) PP 01-07. ISSN (Online): 2504-8449.
- Ridzuan, Arman & Razlina (2017). Islamisasi Maslow : Konsep Memenuhi Keperluan Asas (Fisiologi) dalam Konteks Pengurusan Organisasi Kontemporari. Journal Hadhari: An International Journal. Volume 10, Issue 1, (2017) PP 01-27. ISSN: 1985-6830.
- Arman, Siti Aisyah, Noor Rafidah, Nur Amalina, Putri Nor Syuhada, Nur Ain Syuhada (2018). Salt Water Tourism Development in Peninsular Malaysia: A General Review. Journal of Postgraduate Current Business Research. Volume 1, Issue 1, (December 2018) PP 06-12. ISSN (Online): 2504-8449.
- Ridzuan, Arman & Razlina (2018). Maslow Theory in the Contexts of Fulfilling Basic Needs and its Role in Rising Organizational Performances: Study and Islamic Perspective. Journal Hadhari: An International Journal Volume 10, Issue 1, (2018). e-ISSN (Online): 2550-2271.
- Arman, Alisa, Zulkarnian & Ridzuan (2019). The Predictors of Sports Tourism Involvement in Malaysia: An Extreme Sports Overview. International Journal of Management and Business Research. Volume 7, Issue 1, (2019). e-ISSN (Online): 2228-7019 . - SCOPUS
- Arman, Norsida, Ridzuan, Normy Rafida & Wan Sabri (2019). Theorizing Servitisation for SME Performance. International Journal of Financial Research. Volume 10, Issue 5, (2019), PP 66-74. e-ISSN (Online): 1923-4031 - SCOPUS
- Arman, Izian, Cordelia & Shenn Kuan (2019). The Impact of Young Celebrity Endorsements in Social Media Advertisements and Brand Image Towards the Purchase Intention of Young Consumers. International Journal of Financial Research. Volume 10, Issue 5, (2019), PP 54-65. e-ISSN (Online): 1923-4031 - SCOPUS
- Arman, Izian & Regina (2019). The Effects of Self-Esteem and Influence of Friends via Social Media on Body Image Amongst Children. International Journal of Financial Research. Volume 10, Issue 5, (2019), PP 40. e-ISSN (Online): 1923-4031 - SCOPUS
- Arman et al. (2019). Understanding the Major Predictors Affecting the Level of Customer’s Satisfaction Towards Fast Food Industry in Malaysia: The Equity Theory Perspectives. International Journal of Innovative Technology and Exploring Engineering (IJITEE). ISSN: 2278-3075, Volume-9, Issue-2, PP 4599-4604.
- Arman et al. (2020). The impacts of Motives, Barriers, and Behaviors on The Travel Package Attractiveness from Muslim Travelers Perspectives. International Journal of Innovative Technology and Exploring Engineering (IJITEE). ISSN: 2278-3075, Volume-9, Issue-3, PP 2714-2721.
- Izian et al. (2020). The Impacts of Social Media Advertisement on Millennial Consumption. TEST Engineering and Management. ISSN: 0193 – 4120, Volume 82, Issue- January-February 2020, PP 5537 – 5544.
- Izian et al. (2020). Factors that Influence the Effectiveness of Online Advertising in Enhancing Consumers Purchase Intention Among Young Adult. TEST Engineering and Management. ISSN: 0193 – 4120, Volume 82, Issue- January-February 2020, PP 5528 – 5536.
- Agus et al. (2020). The Effect of Implementation Integrated Management System ISO9001, ISO 14001, ISO 22000, and ISO 45001 on Indonesian Food Industries Performance. TEST Engineering and Management. ISSN: 0193 – 4120, Volume 82, Issue- January-February 2020, PP 14054 – 14069.
- Muhammad Asyraf et al. (2020). Media Richness on Instagram Influences Towards User Purchase Intention: Exploring Moderating Effect of Brand Equity. Dinasti International Journal of Education Management and Social Science. ISSN: 2686-6358, Volume 1, Issue- 6, PP 1001-1011.
- Arman et al. (2020). “Unpacking” Young Travelers’ Needs to Enhance the Attractiveness of Package Tours. International Journal of Psychosocial Rehabilitation. ISSN: 1475-7192, Volume 24, Issue- 6, PP 1879-1896.
- Arman et al. (2020). Creating Brand Awareness Through YouTube Advertisement Engagement. TEST Engineering and Management. ISSN: 0193 – 4120, Volume 83, Issue- April 2020, PP 7970 – 7976.
- Arman et al. (2020). Evolution of Technology and Consumer Behavior: The Unavoidable Impacts. Journal Of Critical Reviews. ISSN: 2394-5125, Volume 7, Issue- 11, PP 3206 – 3217.
- Arman et al. (2020). The Impact of Digitalization on Occupational Fraud Opportunity in Telecommunication Industry: A Strategic Review. Solid State Technology. ISSN: 0038-111X, Volume 63, Issue- 2s, PP 3236 – 3256.
- Arman et al. (2020). The Role of Perceived Benefits and Perceived Risks Towards the Consumers’ Purchase Intention via E-Commerce: An Evidence from Indonesia. Solid State Technology. ISSN: 0038-111X, Volume 63, Issue- 2s, PP 3257 – 3274.
- Arman et al. (2020). A Conceptual Approach To Examine The Influence Of Executional Frameworks Of Advertising Design On Consumer’s Motivation. Palarch Journal of Archeology of Egypt/ Egyptology. ISSN: 1567-214x, Volume 17, Issue- 9, PP 1297 – 1307.
- Arman et al. (2020). The Credibility of Celebrity Endorser: Its Impact Towards Consumer Purchase Intention On Instagram in Malaysia. Palarch Journal of Archeology of Egypt/ Egyptology. ISSN: 1567-214x, Volume 17, Issue- 9, PP 1327 – 1343.
- Mohd Farid et al. (2020). Market Orientation And Customer Engagement Towards Customer Satisfaction In Banking Industry. Journal Of Critical Reviews. ISSN: 2394-5125, Volume 7, Issue- 16, PP 966 – 974.
- Rizal et al. (2021). The Role of Trust as Mediator in the Effect of Religiosity and Bank Image towards Consumers’ Intention: An Empirical Case Study of Bank Muamalat, Indonesia. Asia Pacific Journal of Social Science Research, ISSN: 2504-8430, Volume 6, Issue- 1, PP 1 –22.
- Arman et al. (2021). Factors Influencing the Selection of Smartphones Among University Students: An Insight from Universiti Kuala Lumpur, Business School, Malaysia. Asian Journal of Management Entrepreneurship & Social Sciences (AJMESC). ISSN 2808-7399, Volume 1, Issue- 1, PP 1 –16.
- Arman et al. (2021). Antecedents of Smoking Addiction Among University Students. Asian Journal of Management Entrepreneurship & Social Sciences (AJMESC). ISSN 2808-7399, Volume 1, Issue- 1, PP 45 –56.
- Arman et al. (2021). Does Entrepreneurship Education, Motivation, Ability, Attitude and Social Factors Influence Entrepreneurship Intentions in Indonesia. Journal of Positive Psychology and Wellbeing. ISSN: 2587-0130, Volume 5, Issue- 3, PP 483-500.
- Arman et al. (2021). Innovation through Delivery of Tacit-Explicit Knowledge: A Maqasid Approach. Journal of Positive Psychology and Wellbeing. ISSN: 2587-0130, Volume 5, Issue- 3, PP 501-515.
- Arman (2022). The Theory of Planned Behavior. The Handbook For Management Theories. ISBN: 978-967-25891-36.
- Zulkarnian and Arman (2022). Business Management And Organization. Introduction To Entrepreneurship: Beginners Handbook. eISBN:978-967-25891-1-1.
- Professional Association of Diving Instructors (Open Water License) -1304AO8140 (2013)
- Professional Association of Diving Instructors (Advanced Water License) - 1304AO8142 (2014)
- Professional Association of Diving Instructors (Rescue License) - 1704AP5828 (2017)
- Professional Association of Diving Instructors (EFR License) - 1704AP5820 (2017)
- Teaching and lecturing
- Consumer psychology
- Behavioral science
- Quantitative research
- Research Framework development
- Literature Review development
- Conceptual research paper development
- Statistical Analysis
- Conference management
- Customer Service
- Mountaineering
- Diving
- Caving
Phone:03-2604 6500 (EXT 6604)
Email:arman@unikl.edu.my

SENIOR LECTURER
Dr. Muhamad Shahrin Hashim@Brahim
Doctor of Philosophy (Management), Universiti Kuala Lumpur Business School
Master of Law, Universiti Malaya
Master of Business Administration, Universiti Teknologi MARA
Bachelor of Law, Universiti Malaya
Phone:03-2604 6500 (EXT 6607)
Email:mshahrin@unikl.edu.my

SENIOR LECTURER
Dr. Ami Suhana Abdul Menon
PhD in Management, Universiti Kuala Lumpur
Master of Business Administration (MBA), Universiti Teknologi Mara
Bachelor of Business Administration (Hons) Finance, Universiti Teknologi Mara
Phone:03-2604 6500 (EXT 6605)
Email:amisuhana@unikl.edu.my

ASSOCIATE PROFESSOR
Assoc. Prof. Dr. Affendy Abu Hassim
Phone:03-2604 6500 (Ext 6675)

SENIOR LECTURER
Dr. Khairul Shahida Shabi
Phone:03-2604 6500 (Ext 6667)
