HEAD OF SECTION, RESEARCH & INNOVATION AND SENIOR LECTURER
Assoc. Prof. Dr. Mohd Farid Shamsudin
Doctor of Business Administration, OYA Graduate School of Business, Universiti Utara Malaysia
MBA, International Islamic University
Bachelor in Business Administration, Malaysia Multimedia University
Assoc. Dr. Mohd Farid Shamsudin lectures and researches in the areas of Marketing. He has 22 years working experience in banking and telecommunication industry. Prior joining UNIKL he was from Celcom Axiata Berhad as a Senior Product Manager. He acquired enormous industry experience especially related to consumer behavior, product development, relationship marketing and customer services. Currently he is the head of section for Marketing and responsible to oversee Bachelor in Business Administration (HONS) in Marketing and Bachelor in Business Administration (HONS) in International Business. Assoc. Dr. Mohd Farid Shamsudin also has more than 4 years teaching experience as a part time lecturer in various local universities for postgraduate studies. He is currently a supervisor for few PhD and Master Students and actively participates in writing and attending conferences. He graduated from Multimedia University for his Bachelor in Business Administration followed by MBA from International Islamic University, Malaysia and finally was awarded Doctor of Business Administration from Universiti Utara Malaysia. His interests’ areas of research are those related to consumer behavior, relationship marketing, advertising and branding. Among the subject specializes by Assoc. Dr. Mohd Farid Shamsudin are Principle of Marketing, Marketing Management, Strategic Marketing, Advertising And Promotion, Retail Management, Sales Management and Product Development.