Asra Zaliza Asbollah
HEAD OF SECTION, TOURISM PLANNING AND DEVELOPMENT AND LECTURER
Asra Zaliza Asbollah
Master of Science in Tourism Planning, University of Technology Malaysia (UTM) (2006)
Bachelor of Landscape Architecture, University of Putra Malaysia (UPM) (2003)
She is a tourism and built environment academic with extensive experience in teaching, research, and academic administration at Malaysian higher education institutions. She holds a Master of Science in Tourism Planning and a Bachelor of Landscape Architecture, and is currently completing her PhD in Built Environment, focusing her research on tourist behaviour and the tourist gaze, particularly from the perspective of Muslim women. Her research primarily adopts qualitative methodologies, including in-depth interviews, thematic analysis, and systematic literature reviews (SLR). With over a decade of academic experience, she specializes in tourism planning, hospitality management, and qualitative research. She has published widely in indexed journals and books covering areas such as tourist behaviour, sustainable tourism, and cultural and coastal landscapes. She is actively involved in research grants and collaborative projects related to tourism development, community participation, and Islamic tourism, while contributing to undergraduate and postgraduate teaching and supervision.
RESEARCH AREAS
Tourist Behaviour and Tourist Gaze
Muslim Women and Tourism Studies
Tourism Planning and Sustainable Tourism
Coastal and Cultural Landscape Tourism
Hospitality and Event Management
Community Participation in Tourism Development
Qualitative Research and Systematic Literature Review (SLR)
OTHER SKILLS AND EXPERTISE
Qualitative Research Design and Methods (In-depth Interviews, Focus Groups, Narrative Inquiry)
Systematic Literature Review (SLR) and Evidence Synthesis
Thematic and Content Analysis Using Tourism and Social Theories
Tourist Behaviour Analysis and Tourist Gaze Theory
Gender-Sensitive and Faith-Based Tourism Research
Tourism Planning, Destination Analysis, and Policy Research
Academic Writing, Publications, Research Grants, and Project Management
Phone:03-2604 6500 (Ext 6660)
Email:asra.zaliza@unikl.edu.my
Dr. Maimunah Abdul Aziz
Rafidah Aris
Puteri Nur Naquiah Datu Bandira
Faisal Asyraf Abdul Rahim
Nur Shazreena Mat Shukri
SENIOR LECTURER
Dr. Maimunah Abdul Aziz
Bachelor of Science Architectural Studies – International Islamic University Malaysia
Master of Urban and Regional Planning – International Islamic University Malaysia
Doctor of Philosophy in Built Environment – International Islamic University Malaysia
Dr. Maimunah Abdul Aziz is the Head of Tourism Section, University Kuala Lumpur Business School. She has graduated from International Islamic University Malaysia (IIUM), Kuala Lumpur in PhD of Built Environment (Major in Tourism Planning and Development). Her core study area is Tourism Planning and Development, Tourism Policies, Destination and Products Development and Sustainable Tourism. Dr. Maimunah has been teaching 17 Tourism subjects for 7 years since 2016 at 4 public and private universities in Malaysia besides being invited as a guest Lecturer in Brunei, Indonesia and Uzbekistan. In her earlier career, Dr. Maimunah serves as Urban Planner at MEGARancang in Johor Bahru before working as Research Assistant (later Research Officer) at the International Islamic University Malaysia for 5 years. Besides, Dr. Maimunah is a professional certificate holder for Sustainable Tourism from the Global Sustainable Tourism Council (GSTC), Associate Professional Member at Malaysian Institute of Planners (MIP), Professional member at Tourism Educators Association of Malaysia, a licensed City Tourist Guide (City Guide) in Malaysia; certified by Ministry of Tourism, Arts and Culture Malaysia (MoTac), and also certified Mosque Tourist Guide (volunteer) for Mosque Tourism in Klang Valley under the Islamic Outreach ABIM.
RESEARCH AREAS
Tourism Planning and Development
Sustainable Tourism Development
Islamic and Halal Tourism
PROFESSIONAL CERTIFICATION
Professional Member of Global Sustainable Development Council (GSTC)
Certified Mosque Tourist Guide by Discover Islam Bahrain
Associate member of Malaysia Institute of Planners
Member of Tourism Educators Association Malaysia (TEAM)
OTHER SKILLS AND EXPERTISE
Tourism Spatial Planning
Tourism Project Development
Tourism Product Development
Phone:03-2604 6500 (Ext 6661)
Email:maimunah@unikl.edu.my
LECTURER
Rafidah Aris
PhD in Management, University Kuala Lumpur (2025 – Present)
Master of Science (Hospitality – Tourism) (Hons), UNITAR (2016–2018)
Bachelor of Hospitality Management – Tourism (Hons), Management & Science University (2003–2006)
Diploma in Culinary Arts, Institute Tun Abdul Razak (2000–2002)
Strategic Marketing & Communication Leader with over 15 years of demonstrated success in the hospitality, tourism, and events industries. Experienced in managing multi-property marketing operations, implementing effective public relations initiatives, and increasing brand visibility throughout Malaysia and Southeast Asia. Strong experience in event project management, media relations, and digital transformation, with a proven track record of increasing revenue, customer engagement, and brand awareness. I recently joined the University Kuala Lumpur as a lecturer in the Tourism Section. Teaching students in events and customer relations courses.
RESEARCH AREAS
Hospitality Management
Event Management
Public Relations & Communications
Culinary Arts
Customer Relation
OTHER SKILLS AND EXPERTISE
Event Planning & Project Management
Public Relations & Media Engagement
Digital Marketing (SEO, SEM, Social Media, CRM)
Revenue Growth & Market Positioning
Stakeholder & Partnership Management
Budgeting & P&L Oversight
Team Leadership & Cross-Cultural Communication
Strategic Marketing & Brand Management
LECTURER
Puteri Nur Naquiah Datu Bandira
MSc in Responsible Tourism Management, Leeds Beckett University, United Kingdom
Licence 3 Sciences Humaines et Sociales (Géographie et Aménagement), Université Toulouse – Jean Jaurès, France
Bachelor of International Tourism Management (Hons) (Travel and Recreation Management), Taylor’s University, Malaysia
Tourism and hospitality specialist with academic and professional experience across higher education, public sector, and private tourism industries. A recipient of prestigious awards, including the Commonwealth Scholarship by the UK Government DFID, Perdana Fellowship by the Malaysian Government, and currently a Yayasan EMKAY Scholar under the EMKAY Group.
RESEARCH AREAS
Responsible / Sustainable Tourism
Community-based Tourism
Indigenous Tourism
LECTURER
Faisal Asyraf Abdul Rahim
Diploma In Tourism Management
Bachelor Of Science In Tourism Management (Honours)
Master In Tourism Management
He is a lecturer at Universiti Kuala Lumpur (UniKL) with academic and professional experience across several higher education institutions. His area of specialization is Tourism Management, with interests in tourism planning, hospitality, sustainability, and tourist behaviour. With a strong background in teaching and academic supervision, he is committed to delivering industry-relevant education and developing future tourism professionals through applied learning and critical thinking.
RESEARCH AREAS
Food Tourism
OTHER SKILLS AND EXPERTISE
He led a team of committee members as a floor manager, managing event protocols, coordinating event flow, and ensuring smooth arrangements throughout the event.